Marketing

"Our Mission is to be recognized by our customers as the #1 sports and fitness specialty omni-channel retailer that serves and inspires athletes and outdoor enthusiasts to achieve their personal best through the relentless improvement of everything we do." Dick's Sporting Goods' logo, is very indefinite that this is a store that serves every sport, every season. The CMO of Dick's is Scott Hudler.  He was hired in 2017 and as CMO it is his job to over see all marketing for the brand. In an article on Adage.com, it is said that he has a major role in turning the marketing focus to more digitally related.

As a "one stop shop" for athletes going to get ready for the season, Dick's has a very special strategy to sell to consumers. With such a large inventory, each store is set up and moved around season to make it easier for consumers, and draw more attention to select items, to increase sales. Another strategy is to promote their goods through social media and online to make online sales, which has been increasing (retaildive.com). 

The four P's for Dick's are: Product, where they have the highest product quality and knowledgable staff with a distinctive shopping experience-price, they have discount pricing strategies, 4 categories of products and promotions-placement, international expansion, and distribution-promotion, motivational messages, and Dick's message.